My Approach

Exercise does not need to be complicated. Lasting progress comes from consistency, smart training, and hard work. My approach is to simplify exercise by applying the science in a way that is practical, easy to understand, and enjoyable enough to stick with.

Resistance training is one of the major levers you can pull to improve your health and quality of life. Stronger muscles and bones help you stay coordinated, balanced, and capable, so you can keep doing the things you enjoy for years to come. If you are going to invest your time and effort into exercise, it is worth doing it well by training smarter, not longer.

Self mastery is not about perfection. It is as big as becoming the best version of yourself, and as small as showing up.

About me
About me
Julian, founder of Craft Fitness Studio, with curly dark hair and beard wearing a black shirt, standing in front of a beige-pink wall in his personal training studio in Karori, Wellington, New Zealand.

I’m Julian, welcome to Craft Fitness Studio

I started Craft because I saw something missing in Karori.

Karori has plenty of opportunities to stay active, but affordable, high-quality personal training with a focus on resistance training has generally been easier to find in the CBD.

That’s why I created a private studio where people can access the same quality of coaching without having to leave the suburb.

One rep at a time, one set at a time, one day at a time.

Explore your training options

An obligation-free consultation, where we discuss your goals, assess how you move, and make a plan for where to begin.

Free consultation and movement assessment

Single session

A personalised training session tailored to your goals. Ideal if you'd like the flexibility of booking sessions as you go.

$75

Six session package

$420

Build a regular training routine while learning the fundamentals of resistance training.

Ten session package

$680

More time to improve your technique, build consistency, and understand what works for you, how it works, and why.

2-on-1 session

$100

Train with someone you know while each following a programme suited to your own goals.

Learn more

Get started today.

Book your free consultation
Book your free consultation
A local Karori woman being instructed through an overhead press exercise using the REP Ares™ 2.0 Smith Machine Rack Attachment. It is placed on her shoulders. Julian, Founder of Craft Fitness Studio is next to her and there are purple walls and worko
A local Karori woman being instructed through an overhead press exercise using the REP Smith Machine Rack Attachment. while her trainer Julian kneels beside her, monitoring her form. The gym has various weights and equipment around.
A local Karori woman using REP Leg Extension & Leg Curl Bench Attachment, smiling and engaging in conversation with Julian, founder of Craft Fitness in a gym setting with kettlebells in the background and a motivational sign on the wall that reads 'M
A man in athletic clothing preparing to do a Bulgarian split squat with the REP Ares™ 2.0 Smith Machine Rack Attachment, being trained by Julian Etchegoin, Craft Fitness Studio Founder and personal trainer.
A man in athletic clothing preparing to do a seated cable row with the REP Ares™ 2.0 cable attachment. Trained by Julian Etchegoin, Craft Fitness Studio Founder and personal trainer. The gym has purple walls and various workout equipment.
Two men in a gym stretching in front of a weightlifting rack with weights, resistance bands, and gym equipment in the background.
A man in athletic clothing doing a single arm lateral pulldown with the REP Ares™ 2.0 cable attachment. Trained by Julian Etchegoin, Craft Fitness Studio Founder and personal trainer. The gym has purple walls and various workout equipment.
A man in athletic clothing doing a seated overhead cable side bend with the REP Ares™ 2.0 cable attachment. Trained by Julian Etchegoin, Craft Fitness Studio Founder and personal trainer. The gym has purple walls and various workout equipment.
A man in athletic clothing doing a landmine singe-leg romanian deadlift. Trained by Julian Etchegoin, Craft Fitness Studio Founder and personal trainer. The gym has purple walls and various workout equipment.
A man using the REP Leg Extension & Leg Curl Bench Attachment, smiling and high-fiving with Julian, founder of Craft Fitness.
A woman in a blue athletic top and black leggings exercises doing an incline bicep curl, smiling as she is trained with Julian, founder of Craft Fitness The wall behind them has the words 'Master Thyself' written on it.
A local Karori woman doing a dumbell bench press, smiling, while being trained by Julian Etchegoin, founder and personal trainer at Craft Fitness Studio. The wall in the background has a motivational quote that says "Master Thyself." The gym contains
A local Karori woman mid way through a lateral pull down exercise using the REP Ares™ 2.0 cable attachment. Trained by Julian Etchegoin, Craft Fitness Studio Founder and personal trainer. The gym has purple walls and various workout equipment.
A woman is performing a squat using the REP Ares™ 2.0 Smith Machine Rack Attachment. Julian Etchegoin, Craft Fitness Studio Founder and personal trainer obverses form.
A local Karori woman with curly hair doing a dip using the REP Dip Station Attachment, while being trained by Julian Etchegoin, founder and personal trainer at Craft Fitness Studio.
A local Karori woman with curly hair high fives personal trainer Julian Etchegoin, founder and personal trainer at Craft Fitness Studio.
Julian Etchegoin, founder and personal trainer at Craft Fitness Studio, standing in front of the REP PR-5000 Ares 2.0.
Julian Etchegoin, founder and personal trainer at Craft Fitness Studio, using the belt squat machine in his Karori Studio. Air bike and other gym equipment in the background, purple branding.
Julian Etchegoin, founder and personal trainer at Craft Fitness Studio, using the belt squat machine in his Karori Studio.
Smiling photo of Julian Etchegoin, founder and personal trainer at Craft Fitness Studio.

Get in touch

Book your free consultation or send through any queries below.

I try to respond as quickly as I can and will be in touch shortly.

Julian Etchegoin

Julian, founder of Craft Fitness Studio, with his daughter in his personal training space in Karori, Wellington when it first began in 2025. There are weightlifting equipment and a sign that reads 'Master Thyself' in the background.

How it started

Craft Fitness (bare bones) 2025